FORT MYERS, FL – (December 6, 2016) – JAXI, developers of Allure, the new luxury 32-story condominium planned for the riverfront in Historic Downtown Fort Myers, partnered with MarineMax Fort Myers to host the VIP MarineMax lounge at the Allure sales gallery during the 44th Annual Fort Myers Boat Show. MarineMax, a full-service marina, yacht club and luxury boat brand dealership located on McGregor Blvd., invited its valued clients to a VIP experience at ALLURE where they toured the beautiful sales gallery and enjoyed refreshments.

Designed as a beautiful urban enclave, ALLURE will feature two architecturally-stunning towers housing 292 luxurious residences. A variety of thoughtfully-designed, open floor plans including one, two and three bedrooms are priced from the $300s to over $1 million.

 ALLURE’s prime location in the Historic River District puts residents in the middle of all that is delightful about this newly-revitalized, historic, area of Fort Myers. The combination of historic landmarks and architecture, plentiful options for shopping, dining, and entertainment has resulted in the perfect live, work, play urban environment. With over 50 cafes, bars and restaurants, the pedestrian and pet-friendly historic downtown offers unlimited options.

ALLURE boasts an array of resort-style building amenities: a private screening room with theater-style seating; state-of-the-art gym; riverfront promenade; pool deck with heated cascading infinity-edge pool overlooking the water; social gathering rooms with fireplace, billiards, game tables; Bocce Ball and barbeque grills on the rooftop, Pickleball by the pool, and many other luxury features.

Luxurious residence features at ALLURE include porcelain flooring, natural gas ranges, double ovens, and quartz countertops in chef-inspired kitchens. All residences feature private entrance elevators and include covered garage parking with 24-hour controlled access.  Charging stations for electric vehicles will also be provided. To learn more about ALLURE, call (239) 500-JAXI (5294), option #1, or visit the sales gallery located at 1300 Hendry Street. Visit online at