FORT MYERS, Fla. (Jan. 28, 2016) — Sales for ALLURE, the new, luxury, riverfront condominium tower to be developed in the charming Fort Myers downtown, have officially kicked-off.  Barbara Bengochea-Perez, director of sales and marketing for ALLURE announced that the ALLURE Sales Gallery is officially open and several reservations have already been written, with others in progress.  A variety of thoughtfully-designed floor plans including one, two and three-bedroom residences are priced from the mid $300’s.  The sales gallery is open Monday through Friday from 10 a.m. to 6 p.m., Saturday from 10 a.m. to 5 p.m. and Sunday from 11 a.m. to 5 p.m.


Designed as a beautiful urban enclave, ALLURE will house 292 luxury condominium residences in two, 32-story towers. JAXI Builders Inc. will build the community at 2601 First Street on the banks of the river in the historic Fort Myers River District beginning in 2017. ALLURE is expected to be completed in early 2019.


Located on the first floor of the Fort Myers City Pier building at 1300 Hendry Street, the spacious gallery features a model of one of the elegant condominium residences at ALLURE with beautifully-designed vignettes of a kitchen, living room and dining room. The model showcases the enviable features of the luxury residences including porcelain flooring, natural gas, five-burner cooktop, double oven, quartz countertops and floor-to-ceiling windows, affording residents breathtaking views of the expansive, glistening, Caloosahatchee River.



Fort Myers-based interior designer Dwayne Bergmann designed, furnished and accessorized the sales gallery. “The design inspiration for the ALLURE sales gallery was based on a metropolitan South American lifestyle. Clean lines coupled with bold touches of color and luxe art create a

stylish, energetic living environment, perfect for historic Downtown Fort Myers,” says Bergmann. Bergmann will also design the community’s common areas and open spaces, and will be available to residents to design, accessorize and furnish their homes.


Beautifully-appointed residences feature natural gas ranges in chef-inspired kitchens, smart technology features, private entrance elevators, assigned covered garage parking with 24-hour controlled access, and more.


A few of the planned community amenities include: riverfront promenade; private screening room with cutting edge audiovisual equipment and theater-style seating; men’s and women’s spa facilities with saunas and showers; pool deck with heated cascading infinity-edge pool

overlooking the water; “Allure Your Senses” rooftop gardens; social gathering rooms with fireplace, billiards, game tables and areas for relaxing and quiet reading; high-speed Internet

access in all public areas, and many other luxury features.


To learn more about ALLURE, call Sales and Marketing Director Barbara Bengochea-Perez at (239) 500-JAXI (5294) or visit the sales gallery. Online at


About the Developer

Cedar River at Fort Myers LLC owns the ALLURE property; JAXI CMD LLC is the developer entity whose managing members are Abel Ramirez and Eduardo Caballero. Ramirez, president of JAXI Builders Inc., founded that company in 1986, and in 2001 Caballero joined as vice president. A recent South Florida Business Journal report lists JAXI Builders among the top 25 homebuilders in the six-county Southeast Florida market based on housing statistics for the 12-month period that ended in June 2015.


In addition to ALLURE, JAXI Builders is building two 40-unit condominium buildings in the Royal Pointe neighborhood of Majestic Palms, an existing gated-community located off Majestic Palms Boulevard in south Fort Myers. Cedar River Majestic Palms LLC is the owner entity of the two new buildings.


In Southeast Florida where JAXI Builders has completed hundreds of homes, the firm is currently building three single-family home communities in the Southwest Miami-Dade County market: Cedar West Homes IV, Cedar Enclave and Cedar West Estates II. They are also building the 320-unit, 14-story, Intown condominium in Miami, which was recently topped-off.


JAXI Builders is located at 1569 NW 82nd Avenue, Miami, FL 33126. For more information, call (305) 599-0700 or visit online at


About Dwayne Bergmann                                                               

Inspired and stimulated by art, nature and the visual curiosities of both the everyday and the extraordinary, Dwayne Bergmann has been expressing his artistic side in home design for the past decade, breathing new life into outdated spaces. The firm works with design/build clients across Southwest Florida and is being sought out as a passionate option and problem solver in finding creative solutions to improve and impact one’s quality of life and work. For more information, call 239-344-7455 or




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